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BMW Is Confident That Neue Klasse Will Be A Success

BMW Is Confident That Neue Klasse Will Be A Success

How big a deal is Neue Klasse, anyway? We’ve been discussing it at length, emphasizing how it marks a pivotal moment in the company’s history. It is, after all, the largest investment BMW has ever…

Don’t Worry, BMW Will Avoid Making All Of Its Cars Look The Same

BMW Says Big Grilles Haven't Hurt Sales

BMW Says Big Grilles Haven’t Hurt Sales

It’s been precisely six years since BMW made a splash at the IAA show in Frankfurt with the Concept 4. It not only previewed the second-generation 4 Series, but also signaled the company’s desire to…

The Wildest BMWs at Bimmer Invasion Los Angeles”

The Wildest BMWs at Bimmer Invasion Los Angeles”

BMWBLOG made its first trip to Bimmer Invasion Los Angeles this year, and the scale of the event took us by surprise. What started a few years ago as a regional gathering in Orlando has…

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Test Drives

2025 BMW X3 M50: Comfortable, Quick, and Totally Mainstream

2025 BMW X3 M50: Comfortable, Quick, and Totally Mainstream

About 15 years ago, BMW started catching flak from loyal enthusiasts about the brand slapping its “M” badges on cars that weren’t proper M cars. “‘M’ stands for ‘marketing’ now, not motorsport,” they’d cry. While…

BMW 1M vs Porsche Cayman GTS 4.0: Living With Both

BMW 1M vs Porsche Cayman GTS 4.0: Living With Both

What if you could bottle joy? Not the vague kind found in inspirational quotes—but real, palpable joy. The kind that erupts in your chest when the rear tires scream under throttle, or when an engine…

Editor's Pick

Inside BMW’s Neue Klasse Magic Triangle Design
Inside BMW’s Neue Klasse Magic Triangle Design

BMW’s Neue Klasse interior design marks a bold shift from tradition — and at the heart of it lies the so-called “Magic Triangle.” Here’s how BMW is reshaping cockpit interaction with futuristic tech and focused…

Top 5 Underrated BMW M Cars That Deserve More Love
Top 5 Underrated BMW M Cars That Deserve More Love

BMW M is known for its legendary performance cars, but some models never quite got their moment in the spotlight. From the forgotten M540i to the misunderstood X3 M, these are the most underrated M…